It only makes sense that the punk rock myspace alternative would tap the anti-agency to build their brand.  We built a web 2.0 platform that would reach the masses worldwide without conforming to the status quo.

Challenge: Adhesive had to reach punk rock music fans through all the traditional media without looking like it.

Idea and Results: Go underground and implement stealth guerrilla marketing tactics that date well before the Ramones.

-We launched a brand identity that fans would be proud to wear on tshirts at shows or even better tattoo on themselves.

-Create a web 2.0 social media network for music fans to discover upcoming indie/punk rock bands.

-Have a platform that allows fans to stream music, communicate with bands/fans and be in the know about upcoming shows.

Adhesive is excited to announce that we are teaming up with Little Feet,  a ‘one-for-one’ business brand which actually gets it. Little Feet has a very simple business model, when you buy a soccer ball, they give a soccer ball to a child in need. In addition to soccer balls, they have teamed up with some coffee co-op’s and are now selling Little Feet coffee.

After meeting with Founder Trevor Slavick and Sales Director Mike Carr before their Thanksgiving ‘soccer ball drop’ trip to Honduras, the brand asked us to handle the guerrilla marketing/advertising responsibilities. We are looking forward to working with the LF brands and recruiting more brand advocates.

For those who are looking to get in shape this year or shop more responsibly, Little Feet soccer balls can be purchased at your local Sports Chalet.

LF coffee can be purchased on the Little Feet website. Make sure to pass this one on!