Jul 2011 11

We have noticed some interest in displaying web content from many people other than the SEO obsessed marketing managers out there. They are all on a quest for keeping their websites “fresh and full of new content.” Many brands hire us just for this reason.

This is a great movement and whether you are looking to start a blog, change the homepage with new call to action offers or a spotlight marquee for your newest product, you’ll find that allowing people to access your web content will help Google change your ranking status from typical “alive and kicking” to “oh, wait they are getting it.”

Only problem to adding all that killer web content to your site? It will often clutter up the homepage or just not work from a user-interface stand point.

One easy way around this, try using QR codes. They have been around for years, surprisingly many US brands are just starting to use them. Most consumers are getting use to seeing them and tend to enjoy using them.

What are QR codes?

QR is short for “Quick Response” (they can be read quickly by a cell phone). You can see QR Codes typically being used in a magazine, billboard, a web page or even in tattoo form nowadays (check out the extreme use of QR codes in the above video). Once the cell phone scans the code it will be directed to a video, coupon, landing page, and etc.

How does the cell phone read the code?

The cell phone needs a QR code reader. Many readers can be downloaded for free and tend to take a minute for someone with an iPhone or Android phone to find and install the reader.

Want more information about QR codes or how to drive your target audience to your branded web content without making your homepage look like Chinese restaurant menu? Contact us here.

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