It only makes sense that the punk rock myspace alternative would tap the anti-agency to build their brand. We built a web 2.0 platform that would reach the masses worldwide without conforming to the status quo.
Challenge: Adhesive had to reach punk rock music fans through all the traditional media without looking like it.
Idea and Results: Go underground and implement stealth guerrilla marketing tactics that date well before the Ramones.
-We launched a brand identity that fans would be proud to wear on tshirts at shows or even better tattoo on themselves.
-Create a web 2.0 social media network for music fans to discover upcoming indie/punk rock bands.
-Have a platform that allows fans to stream music, communicate with bands/fans and be in the know about upcoming shows.
2010 CAofB beauty school catalog.
5.5 x 11 albumn style
Spot UV floral treatment.
Adhesive’s new anti-agency business cards.
Adhesive business cards and Rx note pads
RIP old slide-site-show, it’s been a great 4 years. ’Slide-site-show’ is what we referred to as our old website, it was a down n’ dirty HTML website that had a red arrow that allowed the end-user to click through our agency capabilities, services, credentials, etc. We still get compliments from people that is was very simple, to the point and tells us who you are. We knew it was not what we exactly wanted but as many of you creatives and marketers know, it’s not easy doing your own work. Seriously we have been blessed with great clients and several projects that we haven’t had a chance to re-design our own website.
On the top of our ‘to-do’ lists for some time now was to launch a killer SEO-friendly CMS site.
This website will allow us:
-Showcase our newest projects.
-Put out meaningful content.
-Recruit more talent and form partnerships.
-Allow others to interact with us via social media, CRM and RSS.
-Get ranked higher among search engines.
-Score some hot women? Maybe not.
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