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QR codes help drive content and de-clutter your website

admin — Mon, 11 Jul 2011 22:48:01 +0000

We have noticed some interest in displaying web content from many people other than the SEO obsessed marketing managers out there. They are all on a quest for keeping their websites ‘fresh and full of new content.’ Many brands hire us just for this reason.

This is a great movement and whether you are looking to start a blog, change the homepage with new call to action offers or a spotlight marquee for your newest product, you’ll find that allow people to access your web content will help Google change your ranking status from typical ‘alive and kicking’ to ‘oh, wait they are getting it.’

Only problem to adding all that killer web content to your site? It will often clutter up the homepage or just not work from a user-interface stand point.

One easy way around this, try using QR codes. They have been around for years, surprisingly many US brands are just starting to use them. Most consumers are getting use to seeing them and tend to enjoy using them.

What are QR codes?

QR is short for ‘Quick Response’ (they can be read quickly by a cell phone). You can see QR Codes typically being used in a magazine, billboard, a web page or even in tattoo form nowadays (check out the extreme use of QR codes in the above video). Once the cell phone scans the code it will be directed to a video, coupon, landing page, and etc.

How does the cell phone read the code?

The cell phone needs a QR code reader. Many readers can be downloaded for free and tend to take a minute for someone with an iPhone or Android phone to find and install the reader.

Want more information about QR codes or how to drive your target audience to your branded web content without making your homepage look like Chinese restaurant menu? Contact us here.

Little Feet makes the pass to Adhesive

admin — Mon, 03 Jan 2011 16:02:52 +0000

Adhesive is excited to announce that we are teaming up with Little Feet, a ‘one-for-one’ business brand which actually gets it. Little Feet has a very simple business model, when you buy a soccer ball, they give a soccer ball to a child in need. In addition to soccer balls, they have teamed up with some coffee co-op’s and are now selling Little Feet coffee.

After meeting with Founder Trevor Slavick and Sales Director Mike Carr before their Thanksgiving ‘soccer ball drop’ trip to Honduras, the brand asked us to handle the guerrilla marketing/advertising responsibilities. We are looking forward to working with the LF brands and recruiting more brand advocates.

For those who are looking to get in shape this year or shop more responsibly, Little Feet soccer balls can be purchased at your local Sports Chalet.

LF coffee can be purchased on the Little Feet website. Make sure to pass this one on!

2010′s Most Innovative Viral Video Ads (via @mashable)

admin — Thu, 16 Dec 2010 03:10:32 +0000

Check out Mashable’s 10 most innovative viral video ads of 2010 it’s definitely worthy of re-posting. Every year the viral video ads are climbing in popularity and having many advertisers wondering if they truly need a traditional television campaign in the mix – and this year I feel like viral is being taken to the next level.

TVs are evolving into social media beacons, take notice how advertising and television ads will start embedding VR codes and links for people to share directly on Facebook/Twitter. In the coming years you will be able to do more than just ‘like it,’ rather you will be able to interact with polls, contests or venture off into a content-like game. It’s inevitable that social media and television will come together to engage consumers to converse.

Visit Mashable for the full list of videos.

New agency website

admin — Wed, 01 Dec 2010 21:57:38 +0000

RIP old slide-site-show, it’s been a great 4 years. ’Slide-site-show’ is what we referred to as our old website, it was a down n’ dirty HTML website that had a red arrow that allowed the end-user to click through our agency capabilities, services, credentials, etc. We still get compliments from people that is was very simple, to the point and tells us who you are. We knew it was not what we exactly wanted but as many of you creatives and marketers know, it’s not easy doing your own work. Seriously we have been blessed with great clients and several projects that we haven’t had a chance to re-design our own website.

On the top of our ‘to-do’ lists for some time now was to launch a killer SEO-friendly CMS site.

This website will allow us:

-Showcase our newest projects.

-Put out meaningful content.

-Recruit more talent and form partnerships.

-Allow others to interact with us via social media, CRM and RSS.

-Get ranked higher among search engines.

-Score some hot women? Maybe not.

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