Express Graphics

B2B Marketing for Food and Beverage Printer

If you play within the Food and Beverage, Hospitality or fast-casual franchise space in Orange County, California, you have either called upon Express Graphics or will in the near future. This commercial printer is fluent in printing for F&B jobs that needed to be done yesterday. They know what food CMOs and in-house designers are trying to achieve before they upload their artwork.

Need for online presence and to educate new referral sources about Express Graphics full range of printing offerings was imperative. Separate Express Graphics brand identity among a plague of CMYK and RGB iconography.

Driven By Psychographics

Express Graphics brand identity, messaging and UX was a catalyst of their business manta delivery and consistency. Adhesive wanted to stimulate. No accident that the food industry uses Orange and is a socialable color that deploys action.