Orange County’s Best Apartments:

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Consumers have several online websites to compare various apartments and their amenities. The Irvine Company was looking for a creative online advertising campaign to showcase their luxurious apartment community’s throughout Orange County, San Diego and Silicon Valley. Adhesive’s interactive team designed and programmed several online/mobile display advertisements that work on multiple media platforms, geo-target key target audience, while communicating the advantages of living in a Irvine Company community.

Challenge: Adhesive had to create multiple animated display and banner ads sized for multiple media outlets, while delivering a cohesive message and look for 100+ community’s driving traffic to Rental-Living.com.

Idea: Create upscale banners that showcase what it would be like if you “Love Where You Live,” as a couple, single or working professional.

– We launched 16 different creative banners targeting “OC’s Best Apartment” and “Luxury Living” for communities outside Orange County.

– All ads will have a tracking code programmed to track performance and monitor analytics to lead generation forms on Rental-Living.com website.

-Have all creative perform seamlessly for (10) – ten different sizes, on (5) – different media outlets networks.

 

RENTER’S EQUITY PROGRAM:

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This campaign was unique. We were not looking to acquire new leads or build brand awareness but re-target existing customers. These customers are currently Irvine Company community renters that are in the process, or are looking to purchase a home in the near future. Adhesive was asked to create a similar interactive online display campaign that educated renters about a new “Renter’s Equity Program” that the Irvine Company offered. This program allows renters to earn credit towards a new Irvine Company house or town home.  This allows renters to invest in their dream of owning a home by renting.

Challenge: Adhesive had to create a series of multiple animated display and banner sized ads for a myriad of media networks targeting local online media channels that new home buyers use when researching listing websites like Zillow, Redfin and Trulia.  We had to educate renter’s of the unique program quickly, while displaying the benefits of renting a Irvine Company apartment.  We had to turn traditional renter thinking around, that… Renting = Equity!

Idea: Create a creative lead generation campaign that educates current renters of the potential equity they could accumulate by renting/purchasing a Irvine Company home.

– Each ad included a (C2A) – call-to-action informing the renter about the potential credit amount towards the purchase of a home.

– All the artwork will display “rent today, own tomorrow” connecting the benefit of owning a Irvine Company home and the reward for years of loyalty.

 

LOS OLIVOS:

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Los Olivos is Irvine Company’s largest and most innovative apartment community built to date. Perfect for those looking to live near shopping, close to work, and surrounded by the outdoor activities. The community is surrounded with top of the line amenities: pools, wine room, gyms, parks and mountain bike/hiking trails.  Adhesive was hired to create an online campaign that would introduce Orange County residents to Los Olivos, the premiere luxury development in “The Heart of Irvine.”

Challenge: Adhesive needed to introduce existing and potential renters to the largest Irvine Company development to date.

Idea: Create ads that shows the versatility of having the best of the indoor/outdoor lifestyle that comes with living at Los Olivos.

– Leverage the private outdoor lifestyle imagery of mountain biking/hiking trails that compliments the Los Olivos, olive branding.

– Highlight the exclusive amenities such as a wine tasting room and multiple high-end pools.

 

 

 

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