It only makes sense that the punk rock myspace alternative would tap the anti-agency to build their brand. We built a web 2.0 platform that would reach the masses worldwide without conforming to the status quo.

Challenge: Adhesive had to reach punk rock music fans through all the traditional media without looking like it.

Idea and Results: Go underground and implement stealth guerrilla marketing tactics that date well before the Ramones.

-We launched a brand identity that fans would be proud to wear on tshirts at shows or even better tattoo on themselves.

-Create a web 2.0 social media network for music fans to discover upcoming indie/punk rock bands.

-Have a platform that allows fans to stream music, communicate with bands/fans and be in the know about upcoming shows.

Rock out to MohawkRadio’s website here.

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