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How do you stand out next to a beauty school with a product line that is recognized globally? How can you attract potential students and professional cosmetologist attention to come combine art + business acumen to amplify job placement in the Greater Long Beach area.
Adhesive collaborated with seasoned beauty professionals, Career Academy of Beauty, and local fine artists to create a regional enrollment campaign for Orange County’s top beauty school.
We began the project with a facilitated discovery session with the worst of the schools Yelp, Facebook, Google reviews to get the ugliest of opinions out of the way. This brought clarity and insight to the brand and marketing strategy. Out of this discovery session we were able to:
1. Understand the users.
2. Define the brand.
3. Prioritize the goals.
4. Have a stiff drink and create alchemy.
Branding, Collateral, Creative, Design, Digital, Experiential, Identity, Logos, Online Advertising, Outdoor, Social, Web Development