It only makes sense that the punk rock myspace alternative would tap the anti-agency to build their brand. We built a web 2.0 platform that would reach the masses worldwide without conforming to the status quo.
Challenge: Adhesive had to reach punk rock music fans through all the traditional media without looking like it.
Idea and Results: Go underground and implement stealth guerrilla marketing tactics that date well before the Ramones.
-We launched a brand identity that fans would be proud to wear on tshirts at shows or even better tattoo on themselves.
-Create a web 2.0 social media network for music fans to discover upcoming indie/punk rock bands.
-Have a platform that allows fans to stream music, communicate with bands/fans and be in the know about upcoming shows.
