Last year we created Adhesive IP (IP = Intellectual Property) where we partner with a product/service that needs our help with branding, design, marketing, promotion, web development, social media, brand extensions, (sometimes act as their in-house marketing team) and we take a stake within their brand. Sometimes we get a wild hair and create our own product and partner with a VC, manufacturer, entrepreneur and take it to the streets.
All of us at Adhesive are entrepreneurs in some facet. We have our own products, EastCoastersGuide, DinnerWithDave and a killer mustard in the works. Our success has been largely contributed to surrounding ourselves with self-minded like folks from various industries and plenty of beer.
Why we dig entrepreneurs?
- Entrepreneurs know that every penny counts.
- They are willing to take on risk.
- They think in terms of ROI and metrics.
- They observe successful factors outside their industry of choice.
- They have less ego and are strategically minded.
That’s why Adhesive embraces entrepreneurs.
Have an product/service or an idea for an mobile app? Contact us here.
All of us at Adhesive have a food-beverage background. It only made sense to partner with local F&B legend Dave Mau to take his Dinner With Dave event to the next level.
Adhesive announced as New Advertising Agency Partner for Dinner With Dave
Orange County, CA February 2012 /PRNewswire/ — Dinner With Dave has named Adhesive as its advertising agency of record. Adhesive, an Orange County-based creative and strategic collective, will work closely with the local culinary legend Dave Mau on creating an online community for the food-beverage industry.
“I am delighted to be working with Adhesive on the development of the Dinner With Dave’s online community and creating innovative web content that all F&B industry insiders can relate too,” said Dave Mau, Head Chef/Trash Talker of Dinner With Dave.
Adhesive’s President Chris Cooper said, “Dinner With Dave is one of Orange County’s best kept secrets. You’d be hard pressed to find a character like Dave Mau that has endured so much that still remains so relevant. We’re looking forward to helping them expand the brand and bring the food-beverage industry amazing web content.”
About Dinner With Dave
Dinner With Dave started as an event in 2005, held every 2nd and 4th Wednesday at Memphis at the Santora in Santa Ana, California, Dinner With Dave is an event that brings together friends, food, and great music. Dave Mau is going to take the event to the next level, he will be sharing his years of managing restaurants, shooting food photography, creating drinks and successfully launching his own personal brand online. For more information, please visit the Orange County’s only Food-Beverage community website at dinnerwithdave.com.
We have noticed some interest in displaying web content from many people other than the SEO obsessed marketing managers out there. They are all on a quest for keeping their websites “fresh and full of new content.” Many brands hire us just for this reason.
This is a great movement and whether you are looking to start a blog, change the homepage with new call to action offers or a spotlight marquee for your newest product, you’ll find that allowing people to access your web content will help Google change your ranking status from typical “alive and kicking” to “oh, wait they are getting it.”
Only problem to adding all that killer web content to your site? It will often clutter up the homepage or just not work from a user-interface stand point.
One easy way around this, try using QR codes. They have been around for years, surprisingly many US brands are just starting to use them. Most consumers are getting use to seeing them and tend to enjoy using them.
What are QR codes?
QR is short for “Quick Response” (they can be read quickly by a cell phone). You can see QR Codes typically being used in a magazine, billboard, a web page or even in tattoo form nowadays (check out the extreme use of QR codes in the above video). Once the cell phone scans the code it will be directed to a video, coupon, landing page, and etc.
How does the cell phone read the code?
The cell phone needs a QR code reader. Many readers can be downloaded for free and tend to take a minute for someone with an iPhone or Android phone to find and install the reader.
Want more information about QR codes or how to drive your target audience to your branded web content without making your homepage look like Chinese restaurant menu? Contact us here.
Adhesive is excited to announce that we are teaming up with Little Feet, a “one-for-one” business brand which actually gets it. Little Feet has a very simple business model, when you buy a soccer ball, they give a soccer ball to a child in need. In addition to soccer balls, they have teamed up with some coffee co-op’s and are now selling Little Feet coffee.
After meeting with Founder Trevor Slavick and Sales Director Mike Carr before their Thanksgiving “soccer ball drop” trip to Honduras, the brand asked us to handle the guerrilla marketing/advertising responsibilities. We are looking forward to working with the LF brands and recruiting more brand advocates.
For those who are looking to get in shape this year or shop more responsibly, Little Feet soccer balls can be purchased at your local Sports Chalet.
LF coffee can be purchased on the Little Feet website. Make sure to pass this one on!
Check out Mashable’s10 most innovative viral video ads of 2010 it’s definitely worthy of re-posting. Every year the viral video ads are climbing in popularity and having many advertisers wondering if they truly need a traditional television campaign in the mix – and this year I feel like viral is being taken to the next level.
TVs are evolving into social media beacons, take notice how advertising and television ads will start embedding VR codes and links for people to share directly on Facebook/Twitter. In the coming years you will be able to do more than just “like it,” rather you will be able to interact with polls, contests or venture off into a content-like game. It’s inevitable that social media and television will come together to engage consumers to converse.
RIP old slide-site-show, it’s been a great 4 years. “Slide-site-show” is what we referred to as our old website, it was a down n’ dirty HTML website that had a red arrow that allowed the end-user to click through our agency capabilities, services, credentials, etc. We still get compliments from people that is was very simple, to the point and tells us who you are. We knew it was not what we exactly wanted, but as many of you creatives and marketers know it’s not easy doing your own work. Seriously, we have been blessed with great clients and several projects that we haven’t had a chance to re-design our own website.
On the top of our “to-do” lists for some time now was to launch a killer SEO-friendly CMS site.
This website will allow us to:
-Showcase our newest projects.
-Put out meaningful content.
-Recruit more talent and form partnerships.
-Allow others to interact with us via social media, CRM and RSS.
-Get ranked higher among search engines.
-Score some hot women? Maybe not.
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