Future of B2B Customer Experience

How does your customers perceive your brand? CX - Customer Experience --- The future of B2B customer experience is starting to reveal itself. Future is now, so let's polish up that crystal ball.     Future Customer Personas Potential customers will be more informed and intelligent. They will be "swipe right" happy. More options with flexible terms. Potential customers will dictate the experience. Customer Expectations?  CX - Customer Experience will trump product and price as the brand differentiator. ...