Adhesive as B2B – Business-to-Business marketing agency has a very strong foothold marketing technical products and services for B2B tech.
What separates us from the rest:
Over the last 15+ years we have built a very valuable skill of being able to talk with engineers, integration teams and synthesize your unique value propositions for your buyers and quantify your marketing initiatives. We have firsthand experience developing and commercializing SaaS – (Software-as-a-Service) and HaaS – (Hardware-as-a-Service) models and have established relationships within those verticals to speak with trade editors and be truly vertically integrated.
Tech and enterprise software marketing tends to be relationship based after having several Seed or Series A/B investors come to us looking for solutions for their internal IT/security needs internally or in-network we have found they are the best customers. Historically B2B tech (identified above) customers have been hit with display, textual and retargeting advertising but now are seeking the value in native and educational content to not just prove efficacy but taking care of their pain points.
B2B Tech – Needs to be agile
Garbage in, garbage out. How are you collecting data internally? Marketing has the ability to track a whole slew of metrics but if you have too broad of data collecting, you’re just wasting time. Our campaign intelligence specifically has become a process that allows us to gather all client pain points, create recommendations, execute them and measure results all within 90-days. Diving in deep into specific data sets that are quantifying action. We implement a scientific approach and campaign intelligence because it doesn’t just measure “CPC – cost per click” or “ad spend” but deeper analysis of what converted and what was the real cost of those conversions. Our campaign intelligence reporting will allow us to optimize marketing campaigns performance week over week or month over month.
“B2B Tech Needs A Scientific Approach Before They Start Marketing”
Priority for B2B Technology Marketing
Content Marketing and Strategy
The most important part of your efforts. To inform, educate and vet your prospects you’ll want to show value and professional knowledge before they call you for a demo. We specialize in helping your new business and marketing teams be less “sale-sy” and display value. Today, you are able to track all aspects of pitch decks, white papers, on-boarding beta tests, demos, videos, infographics, webinars, podcast, and know before you go.
Most tech companies are founded by technical founders and leadership tends to count on an agency like Adhesive to bridge the gap of growing internal initiatives and additional agency services. Adhesive prepares you with assessing your current situation and creating milestones that result in better outcomes.
PEARL OF WISDOM:
Marketing B2B tech is more than just educating potential customers, it is vetting them, creating an intuitive sales experience, nurturing those promising leads through a concise on-boarding process. Form a hypothesis (one target market, one price, one offer, one discovery call + pitch/demo script, and one expected result for prospect), track your outbound prospecting (to connect, engage, generate conversations via phone, email or social), and record those calls. Listen to those recordings and see what the positive or negative feedback is. The customers sees way more decks and demos than you might think.