Data. Big Data. Analytics. (these are all buzz terms for un-automated collection of compiled numbers that may or may not have process behind them).
Data is great, but information is actionable and measurable.
Wouldn’t you like to know the rules before you play the game (a marketing strategy and blueprint that will work)?
Adhesive has a solution.
We offer complete B2B marketing visibility.
B2B:Agile™ is made up of software engineers, data scientists, creatives working together under one strategy and game plan.
Now you the Marketing Director / Business Owner / Brand Manager will have full visibility of your campaigns and knowing what is working and what is not.
We like to outthink than outspend.
We’ll take a look at everything: UI/UX, SEO, Content, Social, CRM/Email, SEM/PPC, and your face-to-face networking intitiatives.
PEARL OF WISDOM:
CPC and CTR are good. Conversion tracking is an amazing metric but you’ll need to define how you’ll track beforehand. (i.e., Form fill-out, newsletter signup, webinar attendance, actual sale, whitepaper download, engagement on-website, etc). Conversions should be compared to actual revenue numbers for best ROI.